Signature signs off new chapter

Musical brewer Signature Brew has revealed an exciting refreshed look to coincide with the opening of a brand-new brewery in Walthamstow in East London.

The rebrand and the new facility represents a new chapter for the London brewer, which is well known for its music-themed Roadie, Studio Lager, Backstage IPA and Nightliner core beers as well as its collaborations with top musical acts including alt-J, Mogwai and Enter Shikari, among others.

The new brewery came about following a hugely successful crowdfunding project and will quadruple Signature’s capacity from 5kHL up to 20kHL (4 million pints per year).

“Our new brewery provides a new home for beer and music in East London,” explained Signature Brew co-founder Sam McGregor.

“Coupled with our vibrant new branding which celebrates the spirit of live music, it’s a really exciting time for the brewery and our drinkers. There’s no better time to refresh our cans and logo than with the arrival of our new home and the jump in quantity and further increase in quality that it’s already delivering.”